Fresh & Easy opens first Bay Area grocery stores

By George Avalos
Contra Costa Times

Posted: 03/01/2011 03:01:05 PM PST

Updated: 03/02/2011 11:13:08 AM PST

Click photo to enlarge

Customer assistants Lisa Kicherer and Kevin Cruz prepare for the grand opening of the Fresh &…

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Fresh & Easy on Tuesday put the finishing touches on new stores in San Jose and Danville as it prepared for a grand opening Wednesday for the two markets, its first in the Bay Area.

The stores are the first of 13 that the retailer, a unit of England-based supermarket behemoth Tesco, is planning to open in the region during the coming months.

The Fresh & Easy store in San Jose’s Willow Glen neighborhood is at 1409 Bird Ave., near Minnesota Avenue.

The stores are laid out to feature produce and meat in the first couple of rows; milk and other dairy products down one side; and nuts, dried fruit cookies and crackers along the other wall. In the center aisles, the stores will feature just about every kind of item that shoppers would find at a major supermarket.